Illumi represents the life of the global high school student, focusing on international think pieces, creative pursuits and the latest lifestyle trends. As traditional-style education is pushed further aside, Illumi is part of a rising movement that encourages an extracurricular and individualistic approach to education. It is a multi-channel media outlet, integrating online and offline platforms, including a paper magazine, digital magazine, website, app and Wechat account. Through these different channels, Illumi creates and fosters a community dedicated to celebrating individuality, creativity and a global mindset.

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